Marker Trax brings cashless credit to Northern California's Graton ... - Nevada Business Magazine

LAS VEGAS – Las Vegas-based Marker Trax' industry-disrupting technology is set to help bring casino credit to the Graton Casino & Resort in Rohnert Park, California.

The Marker Trax integration marks the resort's first foray into credit offerings of any kind – a sector that has long contributed to the growth and sustainability of the gaming industry overall, including the Las Vegas Strip. Marker Trax' revolutionary cashless credit technology will also help revamp the resort's player loyalty program, helping to build and solidify its customer base.

Already renowned in the region for its accommodations and expansive gaming floor, Graton is in the midst of a complete reimagining of their Graton Rewards player loyalty program. A central part of the project is building a digital wallet platform, with Marker Trax technology playing a key role, and allowing the resort to offer gaming credit for the first time.

"At every property where Marker Trax is integrated, operators are seeing tremendous gains in their slot metrics, and in the efficient operation of credit management," said Charlie Skinner, Marker Trax president. "We're particularly excited for this partnership with Graton, because not only do we have the opportunity to help bring another operator into the cashless credit realm, but we're also in the unique position of helping them introduce credit at their resort for the very first time."

"One of the central innovations we can offer our guests is the ability to easily and efficiently obtain credit while using a digital wallet system, and Marker Trax has helped us achieve both," said Lana Rivera, Graton Resort & Casino president and general manager. "With our new Resort Wallet and integrated Fast Funds powered by Marker Trax, our guests are able to quickly access credit/cash while enjoying what they love to do – gamble."

The Graton Resort and Casino integration is a project full of firsts. Not only is Marker Trax helping to advance cashless solutions and bring credit to the property for the first time; it's also the first same-property integration between Marker Trax and mobile engagement solution Mobile+, Powered by Joingo.

Marker Trax' innovative technology addresses business-to-business and business-to-consumer priorities in peerless fashion. Integrating with existing infrastructure, it provides instant digital casino marker funds to casino customers. The technology ensures those funds stay on-site and are paid, greatly reducing operator risk. Simultaneously, players benefit from a seamless, convenient approval process and revolutionary digital funding and payment mechanisms.

About Marker Trax, LLC

Marker Trax is a cashless, digital alternative to a casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes inefficiency out of issuing advances and provides casinos with the tools to manage their casino credit underwriting and repayments. Developed and patented by the company's founder, Gary Ellis, in 2018, Marker Trax makes for a more efficient gaming experience for players. The Marker Trax system allows players to be scored and given access to their markers in minutes. Marker Trax integrates into casino operating systems, allowing for easy start-up and player tracking. More information about Marker Trax can be found on the company's website at www.markertrax.com.

About Graton Resort & Casino

Located in Sonoma County, Graton Resort & Casino has a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, Graton Resort & Casino features table games, the latest slot machines, upscale and casual dining, plus entertainment options for visitors and locals alike. For more information, please visit www.gratonresortcasino.com.